Radical flanks of social movements can increase support for moderate factions

, that drives this effect. Results indicate the effect owes to a contrast effect: Use of radical tactics by one flank led the more moderate faction to appear less radical, even though all characteristics of the moderate faction were held constant. This perception led participants to identify more with and, in turn, express greater support for the more moderate faction. These results suggest that activist groups that employ unpopular tactics can increase support for other groups within the same movement, pointing to a hidden way in which movement factions are complementary, despite pursuing divergent approaches to social change.