What question did this study set out to answer?

This study aims to explore how digital initiatives can create environmental value through green digital culture and circular economy adoption in SMEs.

May 15, 2026Digital Policy Regulation and Governance

From digital transformation to environmental value creation: the role of green digital culture and circular economy adoption

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Authors

AAAyesha Abdulrahman Yousif AlhammadiAbu Dhabi University IHIlham HaouasAbu Dhabi University SASyed Zamberi AhmadCanadian University of Dubai

Discussion

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Implication

Randomized trial examines circular economy adoption's role in enhancing environmental practices in SMEs, implying strategic alignment is crucial for sustainability.

Key Points

This study aims to explore how digital initiatives can create environmental value through green digital culture and circular economy adoption in SMEs.
Survey data were collected from 322 managers in SMEs in the United Arab Emirates.
The proposed model was tested using partial least squares structural equation modeling.
Green digital culture and digital sustainability significantly improve sustainable environmental practices.
Digital sustainability has a stronger effect on circular economy adoption than green digital culture.
Circular economy adoption partially mediates the relationship between digitally enabled capabilities and environmental practices.

Cite This Study

Alhammadi et al. (2026) studied this question.

synapsesocial.com/papers/6a06b914e7dec685947aba8e https://doi.org/10.1108/dprg-01-2026-0025

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Implication

Randomized trial examines circular economy adoption's role in enhancing environmental practices in SMEs, implying strategic alignment is crucial for sustainability.

From digital transformation to environmental value creation: the role of green digital culture and circular economy adoption

Discussion

Member takes

Implication

Key Points

Cite This Study

From digital transformation to environmental value creation: the role of green digital culture and circular economy adoption

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider