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August 1, 1993Marketing Science

Accounting for Heterogeneity and Nonstationarity in a Cross-Sectional Model of Consumer Purchase Behavior

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PFPeter S. FaderCalifornia University of PennsylvaniaJLJames M. LattinStanford University

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Fader et al. (1993) studied this question.

synapsesocial.com/papers/6a0805b47de338f10b107465https://doi.org/10.1287/mksc.12.3.304
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