Effective PR Strategies for Addressing Low Fertility Issues : Insights from Focus Group Interviews

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Key Points

This study aims to identify effective public relations strategies to address low fertility issues by analyzing perceptions and media roles.
Conducted focus group interviews with six groups, totaling 42 participants, including single and married individuals.
Analyzed existing literature on low birth rate policies and media effects using grounded theory methods.
Explored both the individual and media influences on perceptions of fertility across different demographic groups.
All groups recognized the seriousness of low birth rates, with differing perceptions of causes and emotional burdens.
Unmarried men linked low fertility to economic instability, while unmarried women cited career interruptions and status concerns as significant anxieties.
Married parents identified work-life balance as a primary barrier, highlighting a complex media influence that amplifies negative perceptions.

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Explores media impacts on low fertility awareness in adults, suggesting targeted PR strategies.

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Choi et al. (2026) studied this question.

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