Aspek Fonologis sebagai Strategi Humor dalam Dakwah Ustadz Abdul Somad (UAS)

This article aims to describe the phonological aspects used to build humor in Ustadz Abdul Somad's (UAS) preaching. The data in this study are humorous speech which contains elements of sound and meaning play. The technique of playing sound is determined by referring to the formula for the phonological aspect of humor formulated by Wijana. The data were obtained using the observation method which was supported by the note taking technique. The data was collected using the Uninvolved Conversation Observation Technique method. The data in this research were analyzed using the referential equivalent method with the comparative referential technique proposed by Mahsun, namely by comparing the play of sound and the meaning with the referent. From the results of data analysis, it was found that there were seven sound playing techniques used by UAS to create humorous utterances in his preaching, namely: sound substitution, sound permutation, sound insertion, sound addition, sound impingement, sound preservation, and pause removal.