A Study on the Commitment of Content Information in Restaurants: Mediating Effects of Perceived Value and Curiosity

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Key Points

The study aims to explore how perceived value and curiosity influence engagement with restaurant content information.
Set engagement as the dependent variable.
Identified content attributes (utility, entertainment, intuitiveness) and influencer attributes (credibility, attractiveness) as independent variables.
Analyzed the relationships between perceived value, curiosity, and engagement.
Perceived value positively influenced by utility and entertainment of content attributes.
Curiosity positively influenced by utility, entertainment, intuitiveness, and attractiveness of influencer attributes.
Both perceived value and curiosity positively impacted engagement.

Demonstrates how perceived value and curiosity mediate engagement with restaurant content information, highlighting its significance.

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Sung et al. (2026) studied this question.

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