A Study on Cabin Crew’s Perception of Job Competency Using a Revised Importance-Performance Analysis: A Comparative Study by Occupational Image Level

Key Points

• This research aims to examine cabin crew perceptions of job competency through a refined Importance-Performance Analysis, considering differences by occupational image level.
• Survey conducted among current cabin crew members.
• Utilized revised Importance-Performance Analysis (IPA) by Vavra (1997) to prioritize competency elements.
• Analyzed structural characteristics of explicit and intrinsic importance levels.
• Two attributes in the first quadrant indicate critical execution factors, including teamwork capabilities.
• Three attributes categorized as attractive factors in the second quadrant relate to desirable crew images.
• Five attributes in the fourth quadrant reflect basic factors, such as understanding and consideration of others' feelings.