What question did this study set out to answer?

The aim is to investigate how organic labels and unregulated sustainability claims influence consumer perceptions of food products' environmental impact.

May 16, 2026Organic AgricultureOpen Access

When everything looks green: consumer perceptions of organic label and unregulated sustainability related claims

View Full Paper

Ask AI

Bookmark

Authors

DDDenise DreistUniversity of Göttingen AZAnke ZühlsdorfFederal Office of Consumer Protection and Food Safety ASAchim SpillerUniversity of Göttingen

Discussion

Member takes

Implication

Randomized trial examines how organic and sustainability claims affect environmental perceptions in consumers, suggesting risks of misleading labels.

Key Points

The aim is to investigate how organic labels and unregulated sustainability claims influence consumer perceptions of food products' environmental impact.
Online between-subjects split-sample experiment with 2,109 German consumers.
Participants evaluated environmental impact for five food products varying by presence and type of sustainability claims.
Comparison between organic label, unregulated claims, and no-label reference condition.
Both organic labels and unregulated claims significantly increase perceived environmental friendliness.
Organic labels do not consistently have a stronger effect than non-certified sustainability claims.
Identification of substantial knowledge gaps and misconceptions about sustainability claims among frequent organic consumers.

Cite This Study

Dreist et al. (2026) studied this question.

synapsesocial.com/papers/6a080ae2a487c87a6a40ceab https://doi.org/10.1007/s13165-026-00560-w

View Full Paper

Ask AI

Bookmark

Implication

Randomized trial examines how organic and sustainability claims affect environmental perceptions in consumers, suggesting risks of misleading labels.

When everything looks green: consumer perceptions of organic label and unregulated sustainability related claims

Discussion

Member takes

Implication

Key Points

Cite This Study

When everything looks green: consumer perceptions of organic label and unregulated sustainability related claims

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider