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January 1, 2026International Journal of Electronic Business

A behavioural reasoning approach to understanding quick commerce adoption

Maya Pandey S.M. Fatah Uddin Ashish Awasthi

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Key Points

The aim is to explore the factors influencing consumer adoption of quick commerce services.
Utilized a behavioural reasoning approach to assess consumer motivations.
Conducted qualitative analysis of consumer feedback and preferences.
Evaluated market trends and dynamics related to quick commerce.
Identified key motivators for quick commerce adoption including convenience and speed.
Highlights product availability and delivery efficiency as critical factors.
Suggests that understanding consumer insights can improve adoption strategies.

Implication

Examines consumer behaviour related to quick commerce adoption, indicating implications for market strategies.

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Cite This Study

Pandey et al. (2026) studied this question.

synapsesocial.com/papers/6a080ae2a487c87a6a40cf42 https://doi.org/10.1504/ijeb.2026.10078388

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