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Folklorists are uniquely positioned at the nexus of historical and heritage consciousness, with a keen eye for emergent cultural practices, often ephemeral, which may draw on tradition or represent something entirely new. Collecting the present, or what has been called contemporary collecting or rapid-response collecting, is called for in anticipation of a future when the present, experienced as already historical, will have become past.
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Barbara Kirshenblatt‐Gimblett (2024) studied this question.
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