Answers are grounded in this paper and cite their sources.
The nature of perceived risk and its relationship to risk‐handling behavior are explored. To date, researchers have operationalized a variety of risk‐related constructs, and it is argued that these constructs can be usefully combined to form a unified theory of risk perception and handling.
No takes yet. Share an insight, caveat, or question.
G. R. Dowling (1986) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: