TRUSTe

Week/Harris survey [1], privacy is the number one consumer issue facing the Internet-ahead of ease-of-use, spam, security, and cost. By disclosing a site's privacy practices, content providers will significantly ease consumer privacy concerns and build a more trusting environment for online transactions. According to the same survey, 78% of online users would increase their use of the Internet if privacy practices were disclosed; and even more compelling, 61% of non-users would be more likely to begin using the Internet if privacy practices were disclosed.