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Analysis examines how prize-winning picture books impact gender representation and child development.
An examination of prize-winning picture books reveals that women are greatly underrepresented in the titles, central roles, and illustrations. Where women do appear their characterization reinforces traditional sex-role stereotypes: boys are active while girls are passive; boys lead and rescue others while girlsfollow and serve others. Adult men and women are equally sex stereotyped: men engage in a wide variety of occupations while women are presented only as wives and mothers. The effects of these rigid sex-role portraits on the self image and aspirations of the developing child are discussed.
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Weitzman et al. (1972) studied this question.
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