How Do We Keep the Living Laboratory Alive? Learning and Conflicts in Living Lab Collaboration

Introduction A living lab turns users from observed subjects to active co-creators of value, ideas, and innovative concepts – it is not only a testbed (McPhee et al., 2012). It gives an opportunity to embed complex product ideas and prototypes within an environment that closely resembles the context of the product in real-life (Pierson and Lievens, 2005). This opportunity, in