IntroductionAs societies and markets are being continually transformed by digital technologies, the workaround where the customer is found has become complex, going through multiple ordering channels, interactions, advertisements, and influences, with a mixture of both physical and digital touchpoints. Under this reality, organizations rely on a digital transformation to
No takes yet. Share an insight, caveat, or question.
William Boscardini Helouani (2021) studied this question.
Synapse has enriched 5 related papers. Consider them for comparative context: