This is the authors' abstract. We don't add key points for this paper.
Purpose – The main purpose of this study was to determine whether users of the online social network site, Facebook, actually look at the ads displayed (briefly, to test the existence of the phenomenon known as "banner blindness" in this website), thus ascertaining the effectiveness of paid advertising, and comparing it with the number of friends' recommendations seen.
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Ana Margarida Barreto (2013) studied this question.
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