The Role of Lobying and Negotiation Process are Public Relation Consultant in Property Businesses

One form of communication to work together with other parties is lobbying and negotiation. This study aims to examine the negotiation and lobbying strategies carried out by negotiators. This study uses a qualitative approach using primary data in the form of interviews and secondary data such as journals, the internet and books. Data analysis uses Miles and Hubermen. The results of the study explain that the negotiation strategy carried out by approaching both parties by knowing the character of both parties conducting the negotiation. Lobbying and negotiation will provide benefits to both parties or a win-win solution. The technique used in negotiation is compromising by providing time and an agenda so that negotiation and lobbying are carried out mutually beneficially.