What question did this study set out to answer?

To investigate the antecedent paths and mechanisms through which creative performance influences tourists' willingness to co-create value at agricultural heritage sites.

May 9, 2025npj Heritage ScienceOpen Access

Exploring the value creation mechanism of agricultural heritage creative tourism based on SEM and fsQCA

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Authors

HSHuiqi SongRenmin University of China JSJiping ShengRenmin University of China PCPengwei ChenSichuan University

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Implication

Mixed-methods analysis reveals pathways influencing tourists' value co-creation at agricultural heritage sites, highlighting key identity and engagement factors.

Key Points

To investigate the antecedent paths and mechanisms through which creative performance influences tourists' willingness to co-create value at agricultural heritage sites.
Applied structural equation modeling (SEM) to evaluate direct and mediating relationships among creative performance, identities, and value co-creation.
Conducted fuzzy set qualitative comparative analysis (fsQCA) to identify configuration pathways leading to value co-creation among tourists at tea cultural heritage sites.
Self-identity and cultural identity serve as a complex chain mediating pathway through which creative performance impacts tourists' value co-creation.
The combination of cultural identity, creative performance, awakening of enjoyment, and cultural learning represents the optimal configuration pathway for driving tourist value co-creation.

Cite This Study

Song et al. (2025) studied this question.

synapsesocial.com/papers/6a08fa0273218fa1919d0e44 https://doi.org/10.1038/s40494-025-01744-5

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Implication

Mixed-methods analysis reveals pathways influencing tourists' value co-creation at agricultural heritage sites, highlighting key identity and engagement factors.

Exploring the value creation mechanism of agricultural heritage creative tourism based on SEM and fsQCA

Discussion

Member takes

Implication

Key Points

Cite This Study

Exploring the value creation mechanism of agricultural heritage creative tourism based on SEM and fsQCA

Discussion

Member takes

Implication

Key Points

Cite This Study

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