Research on the evaluation of museum website utility index based on analytic hierarchy process: a case study of China's national first-class museums

Abstract In order to better serve the construction and development of museum websites in developing countries, and based on the user's online experience perspective, an analytic hierarchy process suitable for the construction of a museum website for developing counties utility index evaluation system was used to measure the official websites of 115 national first-class museums in China, and reflect the level of museum website construction and service levels. The results revealed the following: there were obvious differences in the level of a Chinese museum construction sites, showing an overall Rugby-type distribution situation; content completeness and update speed are the most important factors that affect the measurement of the museum website's utility index, which fully reflects the importance of the comprehensiveness, accuracy and timeliness of the website information in the construction of a museum website; the influence is that museum websites are generally weak, with limited spread and power, and fails to form a large positive social influence; the construction problems are mainly concentrated in the two aspects of technology and operation. The display, safety and security technology of the museum website content is relatively backward, and most of the website backgrounds rarely have professionals for daily visitor interaction and operation, and maintenance. The results of the index measured by this system not only allows museum personnel to clearly understand the gaps in the development of museum websites, but also provides more clear requirements for future personnel to design, build and improve the overall usefulness of the website or a single utility index in a targeted manner, which has important guiding significance and practical value.