Sharing the moment as small stories

Sharing the moment live, a built-in logic of many social networking sites, is, I claim, an invitation for creating plots, which has led to systematic practices. I single out taking a narrative stance on Facebook as such a practice and show the interplay between key-norms and evolving media affordances for pre-selection of story ingredients, localization, visualization of the experience, and audience selection. These contribute to showing the moment as opposed to telling it, with selected friends serving as knowing co-narrators and with story-linking allowing for allusive, transmedia links. I review these practices in the context of increased story facilities that notably bring together several social media apps. I argue that although this curation promises a move beyond the moment, it ultimately serves to consolidate sharing-lives-in-the-moment. I reflect on the implications of this for the direction of travel in relation to stories on many social media platforms.