It is increasingly common for users to interact with the web using a number of di#erent aliases. This trend is a doubleedged sword. On one hand, it is a fundamental building block in approaches to online privacy. On the other hand, there are economic and social consequences to allowing each user an arbitrary number of free aliases. Thus, there is great interest in understanding the fundamental issues in obscuring the identities behind aliases.
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Novak et al. (2004) studied this question.
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