Conceptual analysis outlines a four-state privacy model in consumer transactions, highlighting key regulatory and managerial implications.
This paper presents an overview of consumer privacy that integrates the public policy and behavioral literatures. Consumer privacy is defined in terms of control over information disclosure and the environment in which a consumer transaction occurs. These two dimensions generate a 2×2 matrix, identifying four states of privacy based on control over environment, information disclosure, both, or neither. For each state, managerial and policy implications can be derived.
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Cathy Goodwin (1991) studied this question.
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