Transmedia Storytelling and Its Natural Application in Museums. The Case of the Bosch Project at the Museo Nacional del Prado

In the last decade, transmedia storytelling has burst into the fiction and nonfiction worlds. Stories are now told and expanded through different media and platforms, both analogue and digital. Although museums do not as yet use the adjective ‘transmedia’ to describe their stories, they have been applying the concept naturally for decades. Here we reflect on the traditional modus operandis of museums and determine how close it is to the dictates of transmedia storytelling by analysing the Bosch project of the Museo Nacional del Prado in Madrid (Spain).