The cognitive and neural mechanism by which situational pressure increases the efficiency of creative discovery behavior

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Key Points

This research aims to explore how situational pressure increases cognitive control resources and enhances the recognition efficiency of novel products.
Two experiments were conducted to test the effects of pressure conditions: Experiment 1 had a pressure condition and Experiment 2 had a higher pressure condition.
Electrophysiological measurements (N400 and late positive component) were analyzed to assess cognitive conflict resolution under pressure conditions.
Under pressure conditions, participants showed a smaller N400 and larger late positive component (LSP) for novel low-effective products compared to no pressure.
For novel high-effective products, this effect was present only in high-pressure conditions.
Participants' accuracy in identifying novel products was significantly higher under both pressure conditions than in the no-pressure condition.

Investigates how situational pressure enhances creative discovery efficiency, suggesting new cognitive training pathways.

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Zheng et al. (2026) studied this question.

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