The impact of anthropomorphism on perceived warmth-competence of AI and human-AI cooperation intention

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Key Points

The research aims to investigate how anthropomorphism influences perceived warmth and competence, as well as cooperation intention in human-AI interactions.
Conducted six progressive studies examining the effects of anthropomorphism on cooperation intention.
Utilized passive and active manipulation techniques to assess perceived warmth-competence links.
Explored moderating effects of perceived threats on anthropomorphism's influence.
Study 1a and 1b showed that anthropomorphism increased perceived warmth, indirectly enhancing cooperation intention.
Study 2 confirmed that anthropomorphism improved both perceived warmth-competence and cooperation intention, with the former acting as a mediating factor.
Study 4 found that anthropomorphism through robot appearance negatively impacted cooperation intention, moderated by perceived uniqueness threat.

Explores how anthropomorphism affects perceived warmth and cooperation intention in human-AI interactions, suggesting key design implications.

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崔埈璿 et al. (2026) studied this question.

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