Beauty in Ayurveda is not merely an external attribute but a reflection of the harmonious integration of body, mind, and soul. Classical Ayurvedic texts describe several lifestyle measures aimed at preserving health and enhancing natural beauty. Among these, Dinacharya (daily regimen) plays a fundamental role in maintaining physiological balance and promoting overall well-being. Daily practices such as Dantadhavana (tooth brushing), Jihva-nirlekhana (tongue scraping), Gandusha and Kavala (oral rinsing procedures), Anjana (collyrium application), Nasya (nasal therapy), Abhyanga and Shirobhyanga (oil massage), Udvartana (herbal powder massage), and Sugandhi dravya dharana are described in Ayurvedic lexicons as preventive and cosmetic practices that contribute to personal hygiene, disease prevention, and enhancement of physical appearance. Ayurveda further emphasizes Rasayana therapy, a rejuvenative approach aimed at improving the quality of Rasa Dhatu, which is closely associated with skin health, complexion (Varna), and radiance (Prabha). With the increasing global demand for herbal and natural cosmetic products, Ayurvedic cosmetology has gained renewed attention. The Ayurvedic natural cosmetics sector in India is expanding rapidly due to growing consumer preference for plant-based, safe, and traditionally validated products. Numerous medicinal plants described in classical texts possess both cosmetic and therapeutic properties, and modern scientific studies increasingly support their traditional applications. This review explores the continuum from Dinacharya practices to dermo-cosmetic applications, highlighting the relevance of Ayurvedic daily regimens and Rasayana therapies in maintaining skin health and enhancing natural beauty. The study aims to bridge traditional Ayurvedic knowledge with contemporary dermo-cosmetic research and applications.
*1Barinderjit Kaur, 2Amrita Sharma, 3Dr ChanderShekhar Sharma (Sat,) studied this question.