In the evolving global logistics industry, digital transformation has become a critical driver of competitiveness and sustainability. The rapid expansion of e-commerce and on-demand delivery services has intensified market competition, lowering entry barriers and enabling new logistics providers to emerge quickly. This paper examines how logistics companies are leveraging digital transformation to reshape corporate marketing communication strategies in response to these dynamic changes. It highlights the shift from traditional, one-way marketing approaches to integrated, multi-platform communication systems that enhance customer engagement, brand perception, and service personalization. Furthermore, the study emphasizes the role of digital technologies in creating business value, improving operational efficiency, and delivering enhanced customer experiences. Based on a review of contemporary literature, the paper argues that sustainable corporate marketing communication in logistics increasingly depends on innovation, adaptability, and data-driven strategies. Ultimately, digital transformation is positioned as both a technological and strategic enabler for long-term sustainability and competitive advantage in the logistics sector
Miller et al. (Fri,) studied this question.