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April 1, 2005Journal of Global Information Management

Perceived Risk, the Internet Shopping Experience and Online Purchasing Behavior

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Authors

BDBill DoolinSDStuart DillonFTF. Thompson

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Overview

Survey reveals the impact of perceived risk and shopping experience on online purchasing behavior.

Key Points

  • This research aims to understand how perceived risk and the Internet shopping experience affect online purchasing behavior.
  • Survey of approximately 700 New Zealand Internet users.
  • Analysis focused on perceived risks and benefits associated with Internet shopping.
  • Investigation of the relationship between social interaction loss and online spending.
  • Perceived risk and benefits were significantly associated with the frequency of online purchases.
  • Loss of social interaction correlated with reduced online spending.
  • Recommendations include enhancing customer service features to mitigate perceived risks.

Cite This Study

Doolin et al. (2005) studied this question.

synapsesocial.com/papers/6a09647b87ad1657d2514115https://doi.org/10.4018/jgim.2005040104
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