Revitalizing reference services and fostering information literacy: Google Bard’s dynamic role in contemporary libraries

Purpose This paper aims to explore the transformative potential of Google Bard, an artificial intelligence (AI)-powered chatbot, in reshaping contemporary library reference services and advancing information literacy. Design/methodology/approach In this perspective piece, a qualitative research approach is used to explore the capabilities of Google Bard within library contexts. Real-world case studies and insights are used to critically examine Bard’s evolving role as a virtual assistant, its impact on enhancing information literacy and the multifaceted challenges it introduces, including biases and privacy concerns. Findings The research reveals that Google Bard, leveraging natural language processing and machine learning, engages users in dynamic conversational interactions. It provides contextually relevant responses and personalized guidance, leading to an enriched library experience. The symbiotic relationship between AI-driven technology and traditional librarian expertise is highlighted, contributing to interactive knowledge exploration and collaborative learning. Originality/value This study contributes to the literature by exploring the multifaceted impact of Google Bard on library services and information literacy. It uncovers novel insights into the integration of AI-powered chatbots in traditional library settings.