This article studies one media fan’s consumption patterns, arguing that media fandom has been restrictively defined in cultural studies to date as a matter of faithfulness to singular fan objects. Contra such definitions, the article addresses cyclical fandom, wherein the fan-consumer constantly moves from one fan object to another, experiencing intense affective relationships to a variety of texts. This case study employs psychoanalytic ethnography to analyze such a consumption pattern, where the “surprise” of new fandoms is repeatedly sought. Christopher Bollas’s psychoanalytic concept of the “aleatory object” is used to interpret self-narratives of cyclical fandom.
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Matt Hills (2005) studied this question.
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