Answers are grounded in this paper and cite their sources.
This article reports on the results of an experiment to determine whether type style is a significant influence on readers' affective response to print. A repeated‐measures, full‐factorial design employing 250 subjects revealed that readers respond differently to both serif and sans serif general print types and to specific types within these major classifications.
No takes yet. Share an insight, caveat, or question.
Tantillo et al. (1995) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: