Research on Visual Appeal in Element Design for Virtual Reality Thematic Digital Exhibitions

With the rapid development of information technology, the application of virtual reality (VR) technology in the field of digital exhibition has attracted wide attention, providing visitors with a new interactive experience. The purpose of this study is to explore the influence of different elements design on audience visual attraction in virtual reality digital exhibition. By using eye tracking techniques and in-depth interviews, this study analyzed the visual behavior patterns of visitors during the exhibition to assess the specific effects of different design elements on attention allocation. The study involved 30 graduate students in the School of Design and Art, using the aSee Pro desktop eye tracker to collect data. Based on the grounded theory, the interview data were coded and analyzed in depth, so as to further verify the conclusions of the eye tracker data analysis. By combining interview and eye-tracking data analysis, this study provides empirical support and in-depth understanding for the planning and optimization of digital exhibitions, and offers a new theoretical perspective and methodological reference for related fields, possessing significant value.