The digitalisation of the music industry in Brazil

The article analyses the digitisation of the music industry in Brazil, taking into consideration the new productive structure that emerges from its ‘creative destruction’. To do so, it presents a historical overview of the record industry in the country and assesses the key components of the structural transformation of its economy in the early twenty-first century, from the sharp decrease in the consumption of CDs and DVDs to the entry of the global streaming services that presented an international modus operandi to the local music industry, or what has come to be known as the celestial jukebox . In the conclusion, it discusses the challenges for the distribution and circulation of music produced in Brazil in the global digital music market.