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This study investigates social desirability as a source of bias in survey responses and how it affects sociological measures.

Some Effects of "Social Desirability" in Survey Studies

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This study investigates social desirability as a source of bias in survey responses and how it affects sociological measures.
Assessed traits of social desirability—'trait desirability' and 'need for social approval'—in survey responses.
Analyzed responses related to happiness and religiosity to evaluate the impact of social desirability components.
Examined the relationship between sexual status and survey responses in relation to trait desirability.
Both 'trait desirability' and 'need for social approval' independently influenced responses to sociological measures.
Trait desirability was found to affect the relationship between sexual status and responses on dependent measures.
The findings suggest significant implications for the validity of sociological measures used in surveys.

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Examines how social desirability influences responses in survey studies, indicating implications for validity.

Phillips et al. (1972) studied this question.

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