Empowered Women, Failed Patriarchs: Neoliberalism and Global Gender Anxieties

Abstract Notions of “empowered women,” promoted by NGOs, economists, and feminists beginning in the 1970s, do not necessitate a countervailing notion of “failed patriarchs.” However, our review of the feminist literatures on globalization, development, and migration in the United States, the former Soviet Union, and South Asia suggests that discourses of empowered women and failed patriarchs are fused in the specter of the “reverse gender order.” A presumption of this new order is that global capitalism has liberated women to such an extent that they have surpassed men who are now the truly “disadvantaged.” Drawing on these literatures as evidence, we argue that the large‐scale incorporation of poor and working‐class women into global capitalism relies upon an ideology of the family that keeps women's labor “cheap” and draws support from the feminist idea that work is empowering for women. Diverse nationalisms uphold the ideology of the family as central to capitalist expansion, providing culturally resonant justifications for women's unpaid reproductive work, while men are breadwinners. Thus, poor and working‐class men experience a painful dissonance between breadwinning expectations and economic opportunities. We show that these tensions between ideologies and material conditions make women's responsibility for reproductive work a structural feature of neoliberalism.