Impact of digital cultural education programs on women’s reproductive health: Evidence from a Jiangnan cultural-tourism intervention in China

This study investigates the effects of a digital cultural education intervention, incorporated into Jiangnan cultural tourism, on women's reproductive health outcomes in China. Utilizing a quantitative cross-sectional design informed by theories of cultural capital, experiential learning, and health literacy, a sequential mediation model was evaluated. Data were gathered through structured questionnaires from women involved in the cultural tourism program and analyzed using structural equation modeling. The results demonstrate that digital cultural education significantly boosts cultural capital, which enhances experiential learning and, in turn, improves reproductive health literacy. Health literacy serves as a mediator between experiential learning and improved knowledge, attitudes, and health-seeking intentions regarding reproductive health. The findings highlight the importance of culturally integrated, experiential digital education in empowering women's reproductive health. This research provides policy-relevant insights for incorporating digital cultural education into reproductive health promotion strategies in China and emphasizes the advantages of cross-sector collaboration among health, cultural, and tourism sectors.