Public pages of state organizations as an Educational Platform (based on the example of information platforms of municipal administrations in the Republic of Tatarstan)

The subject of the research is the types and formats of posts, as well as special projects dedicated to spiritual, moral, and patriotic themes in government social media accounts of 12 municipal districts of the Republic of Tatarstan, which operate on the platforms "VKontakte" and "Max." A total of 432 content units were selected and analyzed. Two periods are studied: September 2024 and March 2026, which allows you to perform a volumetric analysis and underline the importance of prompt adaptation to changes. The author examines in detail the audience's perception of different types and formats of content to understand the most effective methods for conveying information and interacting with the population. Special attention is given to the potential of administering government accounts as one of the key educational platforms that enable close interaction with the population and promote spiritual, moral, and patriotic content. The research is conducted through content analysis: a detailed study of the types and formats of content, audience engagement, identifying strengths and growth points in each government account, as well as comparisons to form optimal recommendations for government accounts at different levels. The main conclusions of the research indicate that the population actively supports spiritual and patriotic content, especially when it is relevant for this auditorium, that is, when it conveys information about the local area, fellow citizens, the activities of local authorities, and their support for residents of the municipality. It is also important to note that, when seeking information, the population prefers textual content with clear visuals over the video format that is often recommended in the professional community. The novelty of the research lies in the subject-specific study of spiritual and patriotic content published in the government accounts of municipal districts, which are the level of authority closest to the people, as well as the detailed examination of audience engagement and understanding of reactions, which subsequently allows for the modeling of the most relevant content plan and potentially increasing the level of interaction between government bodies and the population. The results of the research can be scaled to government accounts at various levels and applied in ongoing operations.