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December 1, 1997Applied Cognitive Psychology

When a 12.86% mortality is more dangerous than 24.14%: implications for risk communication

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KYKimihiko YamagishiTokyo Institute of Technology

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Kimihiko Yamagishi (1997) studied this question.

synapsesocial.com/papers/6a0b07d46fade8459c2e02e1 https://doi.org/10.1002/(sici)1099-0720(199712)11:6<495::aid-acp481>3.0.co;2-j

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