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October 25, 2023European Journal of Marketing

Integrating technology within the sales-service ecosystem: the emergent sales techno-ecosystem

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Authors

CBCarlos BauerJGJohn M. GalvanTHTyler Hancock

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Bauer et al. (2023) studied this question.

synapsesocial.com/papers/6a0c0e5de28175e95a2327c0https://doi.org/10.1108/ejm-04-2023-0221
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