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February 7, 2020Business HorizonsOpen Access

Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel

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Authors

JPJeannette PaschenMWMatthew WilsonJFJoão J. Ferreira

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Paschen et al. (2020) studied this question.

synapsesocial.com/papers/69ff6a23831589f3542d8adahttps://doi.org/10.1016/j.bushor.2020.01.003
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