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April 1, 1990Journal of Marketing

Market Orientation: The Construct, Research Propositions, and Managerial Implications

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Authors

AKAjay K. KohliBoston CollegeBJBernard J. JaworskiUniversity of Southern California

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Kohli et al. (1990) studied this question.

synapsesocial.com/papers/69f8aaa0f896d0377df767efhttps://doi.org/10.1177/002224299005400201
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