This research examines how entrepreneurial orientation (EO) influences international performance (IP) of the firm taking into account the moderating effect of decisionmaking rationality (DR) on the EO-IP association. Such an investigation is significant because it considers the interplay of strategic decision-making processes supported by the bounded rationality concept in the entrepreneurship field. Drawing from a study on activities of 216 firms in the USA and UK, the evidence suggests that DR positively moderates the EO-IP association. The findings suggest that managers can improve IP by combining EO with rational (analytical) processes in their strategic decisions.
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Deligianni et al. (2015) studied this question.
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