PulseExploreJournal ClubResearchersJournals
Instagram
HomeJournal ClubExplore
Synapse
⌘+K
Synapse
January 1, 2001Journal of Strategic Marketing

Measuring and managing brand loyalty

View Full Paper
Ask AI
Bookmark
Share

Authors

SKSimon KnoxDWDavid Walker

Discussion

Loading...

Member takes

Overview

Key Points

Key points are not available for this paper at this time.

Cite This Study

Knox et al. (2001) studied this question.

synapsesocial.com/papers/6a0c71a3e28175e95a23557dhttps://doi.org/10.1080/713775733
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 2 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Empirical developments in the measurement of involvement, brand loyalty and their relationship in grocery markets2003 · 112 citations
  2. 2Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity1994 · 235 citations