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Journal of Strategic Marketing

  • h-index: 92
  • Total citations: 39,083
  • Total papers: 1,136
  • Impact factor: 4.532110091743119

Homepage: https://www.tandfonline.com/toc/rjsm20/current

Journal of Strategic Marketing

Journal
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H-Index = 92
Citations = 39.08K+

Papers

Evidence

Recent papers in Journal of Strategic Marketing

  1. From content to context: why some brands succeed in smart retail and others don’tJournal of Strategic Marketing · Tue,
  2. User-generated photos and videos in nature-based tourism marketing: a conceptual model for harnessing their impact on social mediaJournal of Strategic Marketing · Mon,
  3. Resource accessibility, mentorship, and growth constraints in Indian tech startups: a mixed-methods analysis of the TBI ecosystemJournal of Strategic Marketing · Mon,
  4. ‘Support your university’: how brand identification drives supporting behaviours among students and employeesJournal of Strategic Marketing · Fri,
  5. Strategic marketing in emerging markets: a tension-based framework for advancing theoryJournal of Strategic Marketing · Tue,
  6. Enhancing institutional reputation through personal branding: a study of employee advocacy in Indian academiaJournal of Strategic Marketing · Mon,
  7. How university social responsibility drives student loyalty and positive word-of-mouth: the mediating roles of perceived quality and satisfactionJournal of Strategic Marketing · Mon,
  8. Cross-brand referrals as a customer acquisition strategy: how brand loyalty shapes consumer responseJournal of Strategic Marketing · Thu,
  9. Marketing for sustainable food consumptionJournal of Strategic Marketing · Thu,
  10. Brand authenticity: a means-end chain analysis of consumer motivationsJournal of Strategic Marketing · Sat,

About Journal of Strategic Marketing

Journal of Strategic Marketing carries 1,136 indexed papers, 39,083 citations, h-index 92 in Synapse's enriched corpus. Each paper indexed here includes structured clinical evidence extraction (PICO), methodology classification with level of evidence, and links to related guideline recommendations where applicable.

On Synapse's credibility score (derived from SJR ranking and cross-citation patterns), Journal of Strategic Marketing sits among the highest-credibility cardiovascular journals.

The journal's official homepage is at https://www.tandfonline.com/toc/rjsm20/current.

Use the feed below to follow new Journal of Strategic Marketing publications with AI-enriched analysis — each paper is decomposed into study design, population, intervention, comparator, primary outcome, and key finding, with the underlying evidence traceable to the primary source.

Deterministic synthesis from Synapse's enriched records — 108 words.