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September 17, 2026Journal of Strategic Marketing

From content to context: why some brands succeed in smart retail and others don’t

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Authors

AZAzarakhsh ZiaieAAAlireza Amrollahi

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Cite This Study

Ziaie et al. (2026) studied this question.

synapsesocial.com/papers/6aabb7b85f706d05830e7032https://doi.org/10.1080/0965254x.2026.2733893
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  5. 5Smart technologies for retailing: who, what, where and why2024 · 6 citations