What question did this study set out to answer?

To identify and map technological enablers that facilitate sustainability in retail services.

Modeling technological enablers of sustainability integration in retail services: an ISM–DEMATEL approach

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Modeling identifies key technology drivers of sustainability in retail, suggesting strategic investment priorities.

To identify and map technological enablers that facilitate sustainability in retail services.
Conducted a structured literature review guided by service-dominant logic and activity theory.
Utilized interpretive structural modeling to develop a hierarchical structure of enablers.
Applied the Decision-Making Trial and Evaluation Laboratory (DEMATEL) method to analyze causal relationships among enablers.
Identified high-driving enablers: Mobile Payment Systems, Big Data Analytics, and Social Media Engagement Platforms.
Determined that Real-Time Sustainability Dashboards significantly influence downstream technologies.
Proposed a strategic roadmap for retail managers to prioritize technology investments that enhance sustainability.

Jaiswal et al. (2026) studied this question.

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