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July 26, 2026Journal of Strategic Marketing

Marketing for sustainable food consumption

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Authors

NNNinh NguyenMIT UniversitySPSimon PervanRMIT UniversityMLMark A.A.M. LeendersRMIT University

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Overview

This discussion examines promoting healthy diets and reducing food waste through marketing strategies.

Key Points

  • The aim is to explore how marketing can influence sustainable food consumption and reduce food waste.
  • Discussion of sustainable food consumption and its importance
  • Analysis of marketing's role in promoting healthy eating
  • Suggestions for future research in pro-sustainable food marketing
  • Identified marketing's dual role in promoting unhealthy versus sustainable diets
  • Highlighted the need for a change in marketing strategies to support sustainable consumption
  • Outlined key avenues for future research in the field of sustainable food marketing

Cite This Study

Nguyen et al. (2026) studied this question.

synapsesocial.com/papers/6a65a501d3aea3239cd774c9https://doi.org/10.1080/0965254x.2026.2709006
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