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August 3, 2026Journal of Strategic Marketing

Enhancing institutional reputation through personal branding: a study of employee advocacy in Indian academia

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FKFedric KujurRRRajib Roy

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Kujur et al. (2026) studied this question.

synapsesocial.com/papers/6a725506f44fa9f079dfd9ffhttps://doi.org/10.1080/0965254x.2026.2708134
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