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August 4, 2026Journal of Strategic Marketing

Strategic marketing in emerging markets: a tension-based framework for advancing theory

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Authors

DCDamien ChaneyKSKarim Ben SlimaneOSOuidade Sabri

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Chaney et al. (2026) studied this question.

synapsesocial.com/papers/6a7f67b7f4a2ca5f602fff25https://doi.org/10.1080/0965254x.2026.2714225
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