Exporting protection: EU trade agreements, geographical indications, and gastronationalism

One of the main objectives of EU trade policy is to establish wider protection for its regional specialty foods, known as Geographical Indications (GIs). In spite of US opposition, the EU has successfully considered additional protection for its GIs a red line in recent trade agreements. A key piece to the puzzle of this success is that whereas the literature has typically treated trade and non-trade issues as a dichotomy, GI protection encompasses both trade and non-trade aspects. In the EU, trade agreements are negotiated by the Commission but require member state approval. Both Greece and Italy have threatened not to ratify CETA over insufficient GI protection, so GIs clearly matter. This article develops and tests a theory of GI protection using new data on GIs listed for protection in 11 recent EU trade agreements. It finds that EU trade agreements are more likely to protect GIs with higher sales values and from countries in the South of Europe, where GIs are highly salient because of gastronationalism. These findings illustrate how economic, cultural and political factors shape and enable EU policy exports through trade agreements.